1. On average, how many podcast episodes do you listen to per week?
1–2
3–5
6–10
11+
2. What kinds of genres are you drawn to in podcasts?
(Select all that apply)
Fictional Stories
True Crime
Wellness or Health
Tech Discussion or Tech News
Comedy or Comedians Chatting
Other (please specify):
3. Do you prefer to listen to audio podcasts or watch video podcasts?
I prefer to listen to audio only
I prefer to watch video
I like both formats for different times
4. How do you most often discover new podcasts?
Social media
Personal recommendations from friends or family
Advertisements
Platform or app suggestions (i.e., Apple Podcasts banners, Spotify for YouTube feed, etc.)
Other (please specify):
5. What makes you stop listening to a podcast partway through, or decide not to continue a series?
6. What do you remember most about the last QCODE show you listened to?
7. On a scale of 1–10, how likely are you to recommend a QCODE show to a friend?
(1 = "No way!" 10 = "Absolutely!")
1
2
3
4
5
6
7
8
9
10
8. How did you first discover a QCODE show?
9. How do you feel about the ads on QCODE shows?
I enjoy them / They feel relevant to me
I tolerate them / I tune them out
I skip them whenever I can
Other (Please specify)
10. If you could pitch any new QCODE show, what would it be?
11. What is one podcast that you listen to every week?
12. What is your favorite podcast of all time?
13. What is your age?
Under 18
18–24
25–34
35–44
45–54
55–64
65+
14. How do you describe your gender?
Woman
Man
Prefer to self-describe:
15. What is your approximate household income?
Under $25,000
$25,000–$49,999
$50,000–$99,999
$100,000–$149,999
$150,000–$199,999
$200,000+
16. Where do you live?
U.S. – West
U.S. – Midwest
U.S. – South
U.S. – Northeast
Other (please specify):
17. How do you identify your race or ethnicity?
(Select all that apply)
Black or African American
Hispanic or Latino/a/x
White
Asian or Asian American
Native American or Alaska Native
Middle Eastern or North African
Jewish
Native Hawaiian or Other Pacific Islander
Another race/ethnicity:
18. What podcast apps or platforms do you use most often to listen or watch podcasts?
(Select all that apply)
Apple Podcasts
Spotify
YouTube
Amazon Music
Audible
Other (please specify)
Thank you for completing the survey. We appreciate your time.
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