1. On average, how many podcast episodes do you listen to per week?

1–2

3–5

6–10

11+

2. What kinds of genres are you drawn to in podcasts?

(Select all that apply)

Fictional Stories

True Crime

Wellness or Health

Tech Discussion or Tech News

News or Current Events

Comedy or Comedians Chatting

Other (please specify):

3. Do you prefer to listen to audio podcasts or watch video podcasts?

I prefer to listen to audio only

I prefer to watch video

I like both formats for different times

4. How do you discover new podcasts?

Social media

Personal recommendations from friends or family

Advertisements

Platform or app suggestions (i.e., Apple Podcasts banners, Spotify for YouTube feed, etc.)

Other (please specify):

12. What is your age?

Under 18

18–24

25–34

35–44

45–54

55–64

65+

13. How do you describe your gender?


Woman

Man

Prefer to self-describe:

14. What is your approximate household income?

Under $25,000

$25,000–$49,999

$50,000–$99,999

$100,000–$149,999

$150,000–$199,999

$200,000+

15. Where do you live?


U.S. – West

U.S. – Midwest

U.S. – South

U.S. – Northeast

Other (please specify):

16. How do you identify your race or ethnicity?

(Select all that apply)


Black or African American

Hispanic or Latino/a/x

White

Asian or Asian American

Native American or Alaska Native

Middle Eastern or North African

Jewish

Native Hawaiian or Other Pacific Islander

Other:

17. What podcast apps or platforms do you use most often to listen or watch podcasts?

(Select all that apply)


Apple Podcasts

Spotify

YouTube

Amazon Music

Audible

Pocket Casts

Overcast

Other (please specify):