Award-Winning Podcast ‘And That’s Why We Drink’ Joins Forces with QCODE

(Los Angeles, CA) – October 1, 2024 – Raise a glass to spine-chilling storytelling as And That’s Why We Drink officially partners with QCODE, bringing together two of the podcast industry’s most exciting forces. This partnership, focusing on ad sales and distribution, marks a new chapter for the wildly popular show that blends true crime with the paranormal.

Since its launch in 2017, And That’s Why We Drink has captivated millions with its unique mix of true crime, paranormal tales, and humor. Co-hosts Em Schulz and Christine Schiefer have built a devoted fanbase through their heartfelt camaraderie and ability to connect deeply with listeners. With accolades including multiple Webby Awards, People’s Choice Podcast Awards, and over 200 million listens, the podcast stands as a leader in its genre.

This collaboration comes as the show continues to expand its reach, having recently embarked on their “Pour Decisions Tour” and published their second book, A Haunted Road Atlas: Next Stop. With over 400 episodes, And That’s Why We Drink isn’t just a podcast; it’s a shared experience, one that invites curiosity, thrills, and the joy of storytelling.

The Right Home for Thrilling Content

This partnership between And That’s Why We Drink and QCODE promises an exciting future for fans and new listeners alike. With Em and Christine’s passion for storytelling and QCODE’s support, listeners can look forward to even more thrilling content, delivered with the signature humor and heart that have made the show a standout success.

“Joining forces with QCODE feels like the start of an incredible journey. We are excited to connect even more with our listeners and bring in an even broader audience by collaborating with some of the best in the industry. It’s a new chapter for the show, and we can’t wait to see where it takes us!” said co-hosts Em Schulz and Christine Schiefer.

QCODE, known for its high-quality, narrative-driven podcasts, offers the ideal community for And That’s Why We Drink to thrive. “We’re beyond excited to support Em and Christine in reaching even greater heights,” said Steve Wilson, Chief Strategy Officer at QCODE. “Their unique blend of humor, suspense, and storytelling prowess is a perfect fit for QCODE’s mission of pushing the boundaries of audio storytelling. I’ve had the privilege of watching their show captivate audiences from an editorial perspective, and I can’t wait to see how our collaboration will continue to elevate their storytelling in new and exciting ways.”

By joining the QCODE network, And That’s Why We Drink gains access to QCODE’s expertise in ad sales, distribution, and marketing, ensuring the podcast reaches even more fans around the world.

Tune in to the latest episodes on Apple Podcasts, Spotify, YouTube, or wherever you listen to your favorite shows. Listen here: [insert platforms here].

 

About And That’s Why We Drink

Hosted by New York Times best selling authors Em Schulz and Christine Schiefer, “And That’s Why We Drink” is an award-winning comedy podcast, where the paranormal and true-crime meet. Launched in February 2017, each new episode is a deep dive into whatever paranormal and true crime stories the hosts are obsessing over that week. The podcast has over 200 million lifetime downloads, and is consistently ranked at the top of the comedy podcast charts. The podcast is the winner of the 2019, 2021 and 2022 People’s Voice “Webby” award for Best Comedy Podcast, the 2022 and 2023 People’s Choice Podcast Award in the Comedy Category, the 2023 winner in the Best True Crime Podcast for the People’s Choice Awards, the 2023 Signal Awards Gold winner in Best Commute Podcast and True Crime Categories, the 2023 Silver Davey Award winners in the Best Co-Hosts and Best Crime & Mystery Categories, the 2023 W3 Awards Gold winner in the General Series Crime and Mystery Category and the Silver winner in the Best Co-Hosts Category. Em and Christine have been touring the show since 2018 — with their latest live tour, “Pour Decisions,” selling out across North America. In May 2022, Em and Christine released their first book together called “A Haunted Road Atlas” — which debuted on the New York Times bestsellers list. With the huge success of the first book, they just released a follow up to that book “A Haunted Road Atlas-Next Stop.”, which debuted on the USA Today Bestseller list.

About QCODE

QCODE, a premium content studio and podcast network, was launched in 2019 by former Creative Artists Agency agent Rob Herting. QCODE has released over 30 scripted podcasts, with two TV adaptations across different genres, all of which have reached No.1 in the fiction category and top 10 overall on the Apple Podcast Charts. With these chart-topping, fan-favorite, critically acclaimed series, QCODE has quickly become the leading destination for scripted fiction and immersive storytelling in the podcast space.

Over the last year, QCODE has quietly expanded its reach and become a leading podcast network with over 100 million monthly downloads and plays across video and audio platforms.

Photo Credit: Hailey Simone (@thehaileysimoneproject).

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